Work & References

WORK & REFERENCES

Experience in Action

From destination marketing campaigns and tourism board partnerships to golf travel projects and corporate events, my work has brought together international golf destinations, Finnish industry partners and golfers for decades.

The following sections highlight some of the partnerships, projects and events I have been involved in over the years.

Destination Marketing & Promotion

Over the years, I have worked with national and regional tourism boards on golf tourism marketing, promotional campaigns and industry activities aimed at the Finnish market.

These have included cooperation with the tourism organisations of Spain, Catalonia, Italy, Portugal, Dominican Republic, Thailand and Ireland, as well as many regional destinations.

Golf Travel & Resort Partnerships

My work in international golf travel has involved close cooperation with numerous golf resorts, destination organisations and industry partners across Europe and beyond.

Examples include Barcelona Golf Destination and Lago Maggiore Golf Destination, alongside a wide network of individual golf resorts. The cooperation has covered golf travel product development, destination promotion, familiarisation trips and bringing international golf experiences to Finnish travellers.

Selected Events & Projects

MERCEDESTROPHY FINLAND

MercedesTrophy is an international golf tournament series for Mercedes-Benz customers. I have been involved in organising the Finnish tournaments for many years, bringing together corporate guests, golf clubs and business partners as part of this global golf programme.

CATALONIA GOLF TRAVEL CRUISE

An international B2B golf tourism event that I organised to connect Catalan golf destinations and resorts with Finnish golf travel professionals. The programme combined business networking, destination promotion and opportunities to develop new partnerships.

THE 59 FUND INVITATIONAL

An invitational golf event supporting The 59 Fund, founded by Mikko Korhonen, one of Finland’s best-known professional golfers and a two-time DP World Tour winner. The event brings together business leaders, corporate partners and golf enthusiasts, offering opportunities for networking, brand visibility and international partnerships.

Testimonials

”MercedesTrophy is always so well organised. I definitely want to take part again!”

Mercedes-Benz invited guest

“Thank you Via Nord team for a FANTASTIC event! Great job Luigi and the whole team!”

Petra Darmstädter, Perelada Resort

“Trusty Markku ‘Luigi’ Nord once again masterminded The 59 Fund Invitational 2026 at Tapiola Golf. Preparations for the 2027 event are already underway. Stay tuned.”

Mikko Korhonen, two-time DP World Tour winner