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Via Nord.ai

 

Unique Golf Experiences Worldwide

 

A PERSONAL TOUCH TO GOLF TRAVEL AND EVENTS 

Markku “Luigi” Nord – A Pioneer in Finnish Golf Travel

Markku “Luigi” Nord is one of the pioneers in the Finnish golf travel industry. For decades, he has planned and arranged trips to the world’s best golf destinations as well as golf-related theme events. Nowadays, he organizes them through his Via Nord company.

”Via Nord was founded to meet the need for personal, tailored services. I always place the customer at the center. That’s why quality, service, and experience come naturally – because I want to give my customers the best they can get. My customers have a direct connection to me, and I maintain direct connections with my trusted partners. I know exactly what I am offering, and you can always trust what you are receiving. Whether it is a golf event, golf rounds during a trip, a hotel, carefully chosen restaurants, food and wines – or the atmosphere – the whole package is always tailored to your needs.

The trips I organize are primarily group trips with a theme, offering high-class, interesting, and polished content. My goal is always to deliver a bit more than expected. The same approach applies to events I organize in Finland. I want to create unique golf events and amazing experiences that people and companies feel and remember,” Luigi sums up about his mission.

LUIGI´S JOURNEY IN A NUTSHELL

”My travel career started with Finnmatkat-Finntours (currently TUI) as a ski guide. My first season took me to Canazei-Campitello in the stunning Italian Dolomites. During that time, I became known as Luigi, a nickname that has stuck with me ever since.

Over six years abroad in various Finnmatkat destinations, I worked winters as a destination manager in the Alps and summers mainly in Riccione, Italy. This time period also includes golf guide jobs in Algarve’s Vilamoura and Tenerife’s Golf del Sur (Finnmatkat Golf was started in 1986).

Throughout the 1990s, I worked at Finnmatkat’s head office in Helsinki. My job description included the sales of group trips, managing retail sales for travel agencies across Finland, production of active holidays, and responsibility for the golf travel product. Towards the end of the 1990s, Finnmatkat Golf began collaborating with the advertising agency Resepti, led by Popo Tilander and the renowned golf writer Lassi Tilander, both well-established figures in the Finnish golf industry.

Additionally, we organized many hugely popular Classic Golf Weeks with Lassi. As our collaboration deepened, I became a partner in 2000, and we launched the golf tour operating business under the name Golfresepti Travel.

Through the years, travel and golf have become a way of living for me. They have given me a lot – most valuable are the numerous friendships I have formed throughout the years and all over the world. I have always approached my work with joy, dedication, and respect – and after over 30 years, the journey continues.”

MARKKU ”LUIGI” NORD

  • Skiing and Golf Guide, as well as Destination Manager worldwide,  (Finnmatkat-Finntours), 1985–1990
  • Product Manager for Golf and Active Holidays, Finnmatkat-Finntours (TUI), 1990–2000
  • Founder of Golfresepti Travel 2000-2017
  • Founder of Via Nord 2018-
  • Head of Golf Travel, Golfpiste.com 2021-
  • Founder of Finncoming.fi 2024-
  • Board member of the Association of Finnish Travel Industry (Partner Committee)

HONORARY AWARDS

  • Twice Finland´s Best Outbound Golf Tour Operator 2014 and 2015 (World Golf Travel Awards)
  • Best Golf Event Organizer Award 2013 (Finnish Golf Union Golf Gala)
  • Best Golf PR Award 2015 (Finnish Golf Union Golf Gala)
  • IAGTO Outstanding Service Award winner 2021 (IAGTO Awards)
  • Lifetime Achievement Award 2024 (Finnish Golf Union Golf Gala)
    • Service-oriented and inspiring travel industry and event organization professional who has brought joy and experiences to Finnish golfers for over 30 years.

    • The Lifetime Achievement Award is a special award given every few years for long-term and meaningful contributions to golf. The Golf Union Gala’s Lifetime Achievement award has previously been awarded to nine people.

VIA NORD

  • IAGTO member (The Global Golf Tourism Organization)
  • IGTWA member (International Golf Travel Writers Association)
  • SMAL member (The Association of Finnish Travel Industry)
  • Via Nord produces and executes high-class golf trips in collaboration with chosen partners
  • Travel Blogs
  • Enhances the golf travel culture both abroad and in Finland (Suomi Golf)

MARKKU ”LUIGI” NORD   |   +358 400 188 008   |   MARKKU@VIANORD.FI